It may seem like every other startup is experiencing hockey stick growth, but the reality is that growth rates above 100% YoY are more the exception than the rule. Compared to 2022 data, it does seem pretty clear that growth rates have slowed in 2023.

It may also seem like every other startup is swimming in an abundance of traffic, but the reality is that the majority are getting less than 10,000 unique visitors per month. I’ll keep shouting this from the rooftops: B2B is all about quality, not quantity.

This data is especially useful for those of us working on conversion rate optimization. ~76% are converting less than 3% of website visitors into leads, which serves as a nice benchmark to compare against your own analytics when deciding how much effort to put into CRO efforts.

In 2022, I was skeptical about the portion of 0-10%, but seeing it reinforced for 2023 gives me confidence that this is accurate. Again, you may think you’re doing horribly when it might actually be the norm.

2023 data is much more in line with what I would expect to see. I’m encouraged to see a healthy portion in the 3-8 month range, which is a realistic sweet spot to aim for.