Compared to 2023, we split out "1-5" into "1" and "2-5" to get more clarity on how many "marketing team of one's" were out there. Interestingly, it appears marketers are hired in pairs, or at least initially. Also of note is that compared to the previous year, we have more representation of larger marketing teams.

Compared to 2023, there's a huge increase in contract/freelance teams of 5+. This could be related to the previous question in that there's more representation of marketing teams in general, or it could also be indicative that marketing teams are trending away from full-time employees.

Compared to 2023, there's a notable increase in companies working with an agency. My suspicion is that respondents are a bit liberal with what qualifies as a marketing agency or have churned through a few different agencies who do the same thing.

Definitely a noticeable increase in the number of tools marketers use compared to the previous years. With how ubiquitous AI is in every tool and how many tools have popped up because of AI, this is not surprising.

These numbers are very close to the 2023 results. Still, the number spending $100k+ have doubled.