These numbers coincide with the responses about the target customer, with small businesses being the largest portion and mid-large businesses being the second largest portion. Though there is still a noticeable increase in ARPC $1k+.

Compared to 2023, there's a more balanced distribution across the pricing spectrum. With the discrepancy between the number of companies who's ARPC is $100+ and the number of companies who's starting price is $100+, this tells us there's healthy expansion revenue and path up the value ladder.

This data highlights the range in SaaS. Most offer a plan under $100/mo and also a plan over $1,000/mo. Compared to 2023, there's a large increase in plans $10,000+.

The vast majority do, and compared to 2023, there's a large increase in the last year. Why? Possibly due to increased competition and AI making a "try before you buy" model more enticing.

Compared to 2023, there's a substantial increase in companies offering a forever-free plan. I suspect this also may be due to AI, where usage-based pricing models have been incorporated en masse and offer a great way to turn free users into paid customers.

The number of companies charging a setup fee is more than double what it was in 2023. This could coincide with a trend of offering more "Software + Services" pricing plans.