ARPC is heavily concentrated at the lower end, with nearly all respondents falling under $1,000 per customer per month. This aligns closely with the dominance of small and mid-sized business targets, while also reflecting the makeup of this survey sample rather than the full spectrum of SaaS pricing models in the broader market.

The $10–$100 range overwhelmingly dominates as the most common entry-level price point. With a meaningful share starting above $100, this suggests many SaaS companies are intentionally anchoring on accessible pricing while leaving room to expand customers up the pricing ladder over time.

While most companies start with relatively affordable entry pricing, the top end of pricing tells a different story. A majority offer plans at $100+ per month, with nearly a third extending into the $1,000–$10,000 range, highlighting how common it is for SaaS businesses to support meaningful expansion revenue at the high end.

Free trials are clearly the norm, with more than three-quarters of respondents offering one. This reinforces how important “try before you buy” has become in SaaS, especially as competition increases and buyers expect hands-on product experience before committing.

Forever-free plans remain the exception rather than the rule. While a meaningful minority offer one, most SaaS companies still prefer time-boxed trials over free tiers, likely to keep acquisition costs in check and avoid supporting large volumes of non-paying users.

Setup fees are still uncommon, with the vast majority of companies choosing not to charge one. For the small group that does, this likely reflects higher-touch onboarding or more service-heavy implementations rather than pure self-serve SaaS models.