Which best represents your target customer?

No surprise that small businesses still dominate the customer profile, although the representation of all other segments are up for a much more even distribution compared to 2023.

Which best describes your primary market?

North America is still the dominant market with little change compared to 2023, though the trend is definitely still inching toward a more globalized distribution. With the pricing parity of the US Dollar, many countries, but those in Europe especially, want to sell to the United States.