Expected:

Businesses are the dominant customer persona for SaaS companies. B2C pales in comparison. No one uses software for fun. It has to serve a purpose, which is usually done by making a business more money, saving it money, or saving it time.

Unexpected:

Prosumers/Creators/Freelancers are a more popular customer persona than consumers. Prosumers are consumers that make decisions like a business. They’reusing software for a hobby, side project, creative outlet, or their own sole proprietorship.

Expected:

The US is the dominant regional market to sell software to. There’s an enormous amount of businesses with an enormous share of global value.

Unexpected:

All of Europe only represents about 10% of market share (including responses that only listed a single European country, e.g. “Spain”).

Canada and Indonesia have equal market share with 3.5% respectively.