Compared to 2022, this year we split “Businesses” into “Small Businesses” and “Mid-Large Businesses.” SaaS is mainly B2B, but B2B doesn’t necessarily mean “enterprise.” Small businesses dominate the target customer profile, followed by creators/prosumers. Not shown here is a <1% representation of “Governments” as additional option.

Compared to 2022, we decided to group options by region instead of selecting specific countries. Unsurprisingly, the North American market is the largest. Still ~27% of the market is outside of NA. And considering that the 2022 survey had “United States” at 81%, SaaS is definitely trending more global.