Small businesses remain the dominant target customer by a wide margin, with mid-large businesses firmly in second place. Together, these two segments make up the clear majority of respondents, reinforcing that most SaaS companies are still focused on selling to organizations rather than individuals. Creators and prosumers represent a meaningful minority, while consumers, governments, and presumably nonprofits remain niche targets.

North America continues to dominate as the primary market by a wide margin, with nearly three-quarters of respondents focused there. EMEA and APAC together account for a meaningful minority, pointing to a steadily globalizing SaaS landscape, while LATAM remains a smaller but emerging market.