I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication to an audience that you either own, rent, or borrow.
I'm spending $2,287.50 to advertise Everything Is Marketing on podcast apps Overcast, Podcast Addict, PodBay, and PodNews to grow listenership for the show.
Abstract's expired trial email balances simplicity with clever design by leveraging loss aversion, consistency bias, and a clear CTA. Expired trial emails don't have to be bland or awkward. By being direct and using clever design, Abstract is able to remind users of value while maintaining brevity.