Good marketing (the type you don't mind and that may actually be enjoyable) takes hard work. Bad marketing (the type you remember forever and complain online about) takes little to no work. And earning trust — the privilege of asking for the sale — is hard work.
Can Product Hunt bring a considerable amount of new members? Here's my plan before launch, during launch day, and the results afterward.
Basecamp quickly tailored their homepage to position themselves as the obvious choice for newly remote companies in the wake of COVID-19.