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The ORB Framework: A New Way To Think About Marketing Strategy

I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication to an audience that you either own, rent, or borrow. 

Corey Haines
May 6, 2021
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14
 min read

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Advertise on podcast apps

I'm spending $2,287.50 to advertise Everything Is Marketing on podcast apps Overcast, Podcast Addict, PodBay, and PodNews to grow listenership for the show.

Corey Haines
June 3, 2021

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Corey Haines

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Refactoring Growth
Mental Models For Marketing

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