Code is the easy part. Marketing is the hard part.
As Twitch founder Justin Kan once said:
"First-time founders focus on product. Second-time founders focus on distribution."
Let's face it: The days of "build it and they will come" are long gone. But of course, you know that, otherwise you wouldn't be here. 😉
Here's the thing...
SaaS is more competitive than ever before:
• Customers are overwhelmed with offers • Ads are more expensive • Keywords are more difficult to rank for • Social followings are harder to build
Growing a SaaS business is the hardest it's ever been. And that's why I'm here to help.
After being the Head of Growth at Baremetrics and getting to see the innards of thousands of SaaS companies, personally talking with 10-20 founders and operators per week about how to grow, and consulting with over a dozen startups on marketing and growth, I've pretty much seen it all.
SaaS marketing is my bread and butter. Which is why...
I created Swipe Files to take everything I've learned about SaaS growth and package it up into a program that can help you create a proven, predictable marketing engine.
You won't find more comprehensive content with cutting edge strategies and tactics anywhere else. And it works. I've used it myself for consulting clients, I've coached others to implement it and get results, and I've seen many use it to hit the ground running to kickstart (or restart) growth.
Whether you're going from $0–1k, $1–100k, or $100k–1m+ MRR, I know Swipe Files can help you get to your next milestone.
If that strikes a chord with you, consider making an investment to become a member. 🙏
Did you know that only 4% of SaaS companies reach $1M ARR and only .4% make it to $10M?
Why is this?
1. "Build it and they will come"
Word of mouth can only propel a business so far.
2. Throwing spaghetti at the wall and seeing what sticks.
Contrary to popular belief, you can't randomly experiment your way to success.
3. Marketing is understaffed and under-resourced.
Growth takes investment, belief, and patience.
Here's how Swipe Files helps you beat the odds...
Practical video guides to level up your marketing
Three in-depth courses covering SaaS marketing.
You don’t have to reinvent the wheel; the playbooks are readily available.
🚀 The Five Factors Of Growth
A practical framework for engineering growth every part of the business.
Module 1: Market
Choose The Right Market
Customer Research Is The Cornerstone Of Growth
Using Surveys For Customer Research
Using Video Calls For Customer Research
Using Online Research For Customer Research
Building A Customer Insights Bank
Expanding To New Markets
Module 2: Product
How To Build A Product You Can Market
Implementing Jobs To Be Done
How To Do A Competitive Analysis
Product Innovation Strategies
Module 3: Model
Crafting Your Activation Model
Crafting Your Pricing Model
Using Pricing Strategies
Choosing, Testing, And Revising Pricing
Crafting Your Onboarding
Retention Strategies You'll Regret Not Implementing
Module 4: Messaging & Positioning
Crafting Your Positioning
Motivating Action With Words
How To Make Copywriting Write Itself
A/J Testing Messaging & Positioning
Module 5: Channels
How To Run Growth Experiments
A Guide To Landing Pages
SEO Made Simple
Performance Ad Channels
Sponsorship Ad Channels
Partner And Reseller Marketing
Event & Experiential Marketing
Engineering as Marketing
How To Upsell & Cross-Sell
🧠 Mental Models For Marketing
Learn how to use psychological principles and persuasion tactics.
Module 1: Problem-solving
Jobs To Be Done
5 Stages of Awareness
Law of Diminishing Returns
Local vs Global Maxima
Module 2: Persuasion
Human Action Model
Commitment & Consistency
Module 3: Process
Innovation vs Optimization
Product Announcement Matrix
🎥 Marketing Like A Media Company
Learn how to build media assets to own the means of distribution.
Module 1: Media Strategy
The ORB Framework
Earning Trust At Scale
Mitigating Platform Risk
Creating Media Personalities
Elevating Employees To Thought Leaders
Everyone Is A Content Creator
Module 2: Owned Platforms
Creating A Media Hub With Your Website
Module 3: Rented Platforms
Niche Communities & Forums
Module 4: Borrowed Platforms
Influencer Content Whitelisting
Get help from other founders & marketers
We'll be your support system.
You don't have to go it alone. Get answers to questions, feedback on projects, and make new friends. See examples below.
Actionable SEO advice
The community brainstormed together to help founder Peter Suhm with creating an SEO strategy for his form builder.
The community chimed in to help founder Chris Spags think outside the box with new channels to reach no-coders.
AMAs with experts
Founder Jordan O'Connor shares how he grew his SaaS past $30k MRR as a solopreneur and answers questions from the community.
3. Async Advisory
You've got access to me (Corey)
I'm at your service.
Bring your toughest questions and let me get in the weeds with you to unlock growth for your SaaS.
Premier Marketing Training For SaaS
Join 400+ of the brightest founders and marketers.
Marketing Architect SparkToro
SaaS Marketing Consultant
Founder of RevGabba
Marketing at Headway
Managing Director ProductLed
Head of Growth Synthesis
Head of Growth Powered By Search
B2B SaaS Content Strategy
Head of Product Trends (HubSpot)
Podcaster Success Castos
Founder of Jetboost
Founder of OneUp
Founder of Marketing Examples
Founder of Optimist
Founder of Circle
Head of Marketing The Good
Founder of Headlime
Content Marketer Finmark
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Founder of Room Steals
Content Manager MoonPay
Founder of Outseta
Members from these amazing companies
I really suck at marketing and that’s why I joined. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.
Ben Mann Founder of True Fans & Ummm
Without the customer insights gained by following Corey’s advice, my business would not be where it is today. After implementing just a handful of the many strategies detailed, it has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives.
Chris Spagnuolo Founder of Jetboost
As a developer and indie hacker, Corey's been a huge influence in helping me learn, grow, and make my first dollar online.
Andrew Walters Co-founder of Vidds
I've been in marketing for years and still learned a lot. I would say I got more out of this than an entire college education on marketing. Corey really goes through the key areas of marketing while diving into both strategies and tactics. There's no easy button in marketing, but if I could only recommend one resource for people wanting to grow their company, I'd recommend this one!
Brittany Joiner Marketing at Crmble
I learnt about it while trying to reset my understanding of the most critical piece of a viable product, marketing. It's my one-stop recommendation to anyone already in marketing or looking to learn a well thought out system that takes you through the essential parts of product success in general and for a SaaS business.
Ewetumo Alexander Adeniyi Software Engineer
It's been one of myfavorite resources thus far. Corey has structured the course so it's easy to learn and take action. It was a great way to learn from Corey's expertise and help grow my product.
Kelsey Petrich Founder of Tansy
There are many examples taken out of the trenches and particularly helpful to anyone in SaaS. I believe that after going through the training, I am better equipped for my next growth challenge.
Borislav Kiprin Digital Strategy & Marketing Consultant
The Swipe Files community connected me with incredible marketers that not only helped me elevate my mindset and career, they became great friends too!
SwipeFiles.com originally started as a newsletter dedicated to written teardowns of landing pages, ads, and emails. Since a "swipe file" is a collection of marketing examples, the goal was to build out multiple swipe files of the best marketing examples with detailed commentary. Since then, it's evolved further to be much more comprehensive with a community, courses, and multiple newsletters.