Content, community, and courses to master marketing.

Where marketers go to find their people, be prolific, and hone their craft.

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Swipe Files - Content, community, and courses to master marketing | Product Hunt

The Newsletter

Ethos

Cutting edge, comprehensive, and sometimes crazy marketing ideas.

Most marketing content and newsletters are written by people who aren’t marketers, aren’t speaking from experience, or aren’t experts in their field. And frankly, I’m tired of it. That’s why I’m creating the content that I’d want to read. The newsletter covers a wide variety of industries and examples because it's a core belief of mine that the best ideas come from unexpected places. This newsletter is designed to help you think outside the box, get out of the echo chamber, and challenge the status quo.
Topics

You won't find any topics optimized for search engines here.

For most marketing content, the blog and newsletter is nothing more than a marketing ploy. For Swipe Files, the blog and newsletter is the product. That's why most of what I write about is not optimized for search engines — I don't need it to. This also allows me to go far beyond what most people would write about it. Here, you'll find untold stories, new frameworks for thinking, and bleeding edge tactics.
Web Version

Your inbox isn't always the best way to consume content.

That's why I also publish a web version of each newsletter so you can read it in your browser or bookmark to reference later. You'll also be able to search by keyword, filter by category, and save your favorites.
Feedback

Let's make this a dialogue instead of a monologue.

Didn't like the latest piece? That's totally cool — I'd love to know. Thought it was the most amazing piece you've ever read? Also totally cool — I definitely want to know about that! With some fancy tooling, you can leave feedback directly from your inbox so I can work to make every piece of content better.

The Community

People

The smartest minds in marketing.

Want to become a better marketer? Simple, hang around smart marketers. They say that you're the average of the 5 closest people around you — so get close to the smartest minds in marketing and you're guaranteed to level up. Learn through osmosis. Get feedback on what you're working on. Brainstorm challenges and get your questions answered. It's your support group. We're here for you.
Platform

Not on Slack or Facebook ❌

Look, to each their own. But personally, I think Slack and Facebook groups are absolutely terrible mediums for communities. Slack is too noisy and the threading makes it near impossible to have a conversation. Facebook groups are impersonal, and, well... it's Facebook. That's why I chose Circle as my community platform of choice. It's a truly revolutionary community experience that facilitates asynchronous interaction (so you never miss out) and has just enough organization to help you stay on top of things (so you don't have to filter through all the noise).
Live Streams

Community members show & tell their expertise.

There's plenty of content that delivers well over text or a podcast, but there's certain other content that can only be delivered via presentation. Swipe Files live streams enable members and experts to go deeper than they would over text, be more transparent than they would on a podcast, and more authentic than they would in a keynote speech.
Meetups

Forge real friendships with monthly gatherings.

We're digital- and asynchronous-first, but nothing beats face-to-face interaction. Monthly gatherings allow new members to introduce themselves, members to go into more detail than they would in a community post, and to make lasting connections. When you want to meet other smart and capable folks like yourself, there's no better format than talking 1:1. We also use these calls to brainstorm for certain members, shoot the breeze, and talk about the latest developments in marketing.

The Teardowns

Archive

Detailed analyses of marketing examples.

Instead of leaving you to do all the deduction yourself, I break down what makes each example great. By reverse-engineering what makes something great, you learn through first principles. This way, you know exactly what to takeaway. Learning through example makes marketing far easier to digest, learn, and master.
Categories

Find proven examples to help you with your next project.

Next time you're building a new landing page, launching a new ad, or designing a new email, start with inspiring examples first. You'll create better work, faster. Emulating top-notch examples is a proven way to consistently produce work you can be proud of.
Analysis

Step-by-step breakdowns of what makes each example great.

Using psychological principles, proven best practices, and data points straight from the source, each teardown analyzes every single aspect of an example. You won't find this level of detail anywhere else.

The Brain

Master Swipe File

1,500 examples to draw from right at your finger-tips.

Stop starting from scratch. Each example is manually curated to only include the best to draw from. Great artists steal, and a swipe file is the ultimate kickstarter to your next great blog, headline, ad, or landing page. Search, filter, and browse to find exactly what you need to be prolific. No more guesswork. No more reinventing the wheel.
Commonplace Book

Prolific output begins with prolific input.

Skip Google and cut through the noise to find the best educational content. The Commonplace Book is a curated database of the best articles, guides, podcast episodes, tweets, and more to help you level up your marketing knowledge.
Persuasion Principles

Learn the art and science of persuasion.

There are underlying psychological factors that determine what we pay attention to, what we buy, and who we trust. Learn these, and the sky's the limit for your marketing. This database curates every persuasion principle you should know, study, and master.

The Courses

Mental Models For Marketing

Learn the timeliness principles, frameworks, and psychology of marketing.

Real marketers don't chase fads. They use mental models — timeless intellectual tools that transcend every hack, trick, and tactic out there. They're conceptual shortcuts that allow us to get straight to the root of the system and make a decision. Without them, you may continue to spin your wheels and feel like everything is a grind. With them, things won't be easy, but they'll be more fun, creative, and vastly more effective.
Refactoring Growth

Learn how profitable software companies systematically acquire and retain customers the hack-free, spam-free way.

Distribution is everything. First time founders focus on product. Second time founders focus on distribution. The days of "build it and they will come" are long gone. The good news is that growth can be reverse-engineered. After working with hundreds of SaaS companies and using first principles thinking to get to the bottom of what really makes them grow, I came to the conclusion that growth is an interdependent system of five factors.
Earning Trust At Scale

Turn strangers into superfans through collaboration, leverage, and generosity.

A new course coming soon.
Copywriting Camp

You don't learn to ride a bike by reading a book.

You learn through practice. Come practice copywriting. A new course coming soon.

Hey 👋 I'm Corey, the creator of Swipe Files.

5 years ago I was just breaking into marketing. And honestly, I had a really hard time.

I was feeling completely alone. Always feeling like I’m making it up as I go. Starting from scratch. Constantly feeling behind. Walking on eggshells with every experiment I ran… hoping I wouldn’t screw up and get myself fired.

I wondered if I was really cut out to be a marketer. I was fed up.

Why is this so hard?

The answer didn’t come to me after an enlightening acid trip or stroke of genius. No, it came by studying the greats. The marketing legends. The Seth Godin’s and David Ogilvy’s of the world.

But guess what? After that, everything was easier.

It took me a few years, but I:

✓ Studied the frameworks proven to get results
✓ Learned the psychological principles that influence people
✓ Built a network of friends, peers, and mentors to get help from
✓ Collected the templates, checklists, and guides to kickstart every project
✓ Curated a swipe file of the best landing pages, ads, emails, and workflows

And I think it’s ridiculous that you (and every marketer) have to spend years doing the exact same thing to unlock your true potential as a marketer.

So I’m building Swipe Files to help you unlock that creative potential. It's what I would have wanted 5 years ago. And I'm putting everything I have into it.

See, I have one goal for 2021: Make a full-time living on the internet as a creator.

Ever since I was 19, I’ve been working to become an entrepreneur.

First, acquiring valuable skills like marketing and copywriting. Then applying those skills and building expertise. After that, productizing myself and packaging up services to companies. And now, building a product based on my skills and expertise that can help others at scale.

As much as I love helping others achieve their business goals, I want to achieve my own goals for my own business.

I’m tired of trading time for money. 

When you become a Swipe Files member, not only are you getting top notch resources to help you master marketing, you’re also supporting me as a full-time creator to make my entrepreneurial dreams a reality. 

That means there’s food on the table and rent is paid. It means my wife and I can build a family. It means I can sleep at night knowing there’s a generous community of folks like yourself who value what I create. It means I can do this forever, and the more I create, the more value I can deliver to you.

Kevin Kelly famously proposed that anyone could make a living online with just 1,000 true fans. If you can provide something of value and earn the trust of just 1,000 people, what Seth Godin calls the “minimum viable audience”, you can make it.

I’ve always believed it to be true. I’ve seen it come true for others. And now I’d like to put it to the test myself. 

So this is me putting it all out there. I’m on a mission to earn 1,000 true fans.

If that strikes a chord with you, consider becoming a member. 🙏
Ready to join?

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  • Enjoy the free newsletter (as long as it's free)
  • Private community, teardown archive, and Marketing Brain
  • Behind-the-scenes monthly update and content requests
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Pro
Most Popular
$99
paid annually
  • All newsletter posts, forever
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
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All Access
Best Value
$399
once, then $99/yr
Subscribe to All Access

Your kind of people.

The Swipe Files Community is home to a few hundred of the brightest minds in marketing.

Amanda Natividad
Head of Growth
at Growth Machine
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Product-Led Growth Consultant
Aazar Shad
Head of Growth
at Userpilot
Marc Thomas
Growth at Doopoll
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product at Trends
Matt Medeiros
Head of Podcaster Success at Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance writer
James Sowers
Head of Marketing at The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer at Baremetrics
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Content at CXL
Geoff Roberts
Founder of Outseta

"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."

Jason Resnick
Founder & email marketing expert

“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”

Chris Spagnuolo
Founder of Jetboost
Consider a membership
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
  • Lock in access to all newsletter posts
  • Everything in the annual membership
  • Instant access to Refactoring Growth
  • Instant access to Mental Models For Marketing
  • Full access to all future ebooks + courses
  • Enjoy the free newsletter (as long as it's free) and check your inbox to confirm your subscription.
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Marketing Brain
  • Behind-the-scenes monthly update
  • Request content on the topics of your choice
Oops! We'll need a real email address. 😉

The journey to 1,000 true fans.

That's the number of paid members to get to "default alive."

150%
Signups since we launched in December 2019
243
Current number of True Fans.
757
Number of True Fans needed to achieve goal.
24.3
%
Progress towards goal.

FAQ

Send any questions to corey@swipefiles.co
Is there a way to buy memberships for my team?
Absolutely! Please email corey@swipefiles.co with 'Team Memberships' in the subject line for a quote on pricing and to get each team member set up.
Who's behind this?
I (Corey Haines) am a Company of One producing all the content, managing the community, and making everything happen.
What if I decide a membership is not for me after I subscribe?
I'd be happy to issue a refund within 7 days of your subscription.