Module 1: Market
Choose The Right Market
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
19:00
Customer Research Is The Cornerstone Of Growth
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
8:00
Using Surveys For Customer Research
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
14:00
Using Video Calls For Customer Research
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
15:00
Using Online Research For Customer Research
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
14:00
Building A Customer Insights Bank
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
5:00
Expanding To New Markets
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
7:00
Module 2: Product
How To Build A Product You Can Market
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7:00
Implementing Jobs To Be Done
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
24:00
How To Do A Competitive Analysis
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
10:00
Product Innovation Strategies
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
23:00
Module 3: Model
Crafting Your Activation Model
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
31:00
Crafting Your Pricing Model
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
24:00
Using Pricing Strategies
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
11:00
Choosing, Testing, And Revising Pricing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
27:00
Crafting Your Onboarding
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
22:00
Retention Strategies You'll Regret Not Implementing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
51:00
Module 4: Messaging &Â Positioning
Crafting Your Positioning
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
20:00
Motivating Action With Words
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
10:00
How To Make Copywriting Write Itself
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
21:00
A/J Testing Messaging & Positioning
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
2:00
Module 5: Channels
How To Run Growth Experiments
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
20:00
Value-Based Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
5:00
A Guide To Landing Pages
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
22:00
SEO Made Simple
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
49:00
Content Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
42:00
Performance Ad Channels
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
32:00
Sponsorship Ad Channels
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
7:00
Referral Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
5:00
Affiliate Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
10:00
Partner And Reseller Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
5:00
Community Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
5:00
Event & Experiential Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
6:00
Engineering as Marketing
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
10:00
Direct Mail
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
3:00
Inbound Sales
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
15:00
Outbound Sales
![](https://cdn.prod.website-files.com/5e693ac2f06874ddd11d3e26/5e693ac38939409c228512ac_icon-clock.svg)
7:00
How To Upsell & Cross-Sell
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5:00