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Marketing ideas that will 100% grow your SaaS
Corey Haines, founder of Swipe Files
byCorey Haines| SwipeFiles

Featured articles

The ORB Framework: A New Way To Think About Marketing Strategy
Marketing Strategy
14
min read

The ORB Framework: A New Way To Think About Marketing Strategy

I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication to an audience that you either own, rent, or borrow.
What is a Good LTV:CAC Ratio for SaaS?
SaaS Growth
15
min read

What is a Good LTV:CAC Ratio for SaaS?

Corey Haines
Corey Haines
Marketing Is Earning Trust at Scale
Marketing Strategy
5
min read

Marketing Is Earning Trust at Scale

Corey Haines
Corey Haines
Decorative wave divider

All articles

How to Create a Swipe File (8 Easy Ways)
10
min read

How to Create a Swipe File (8 Easy Ways)

If you don't already have a swipe file, you need to start building one as soon as possible. Artists face a blank canvas. Writers face a blank document. Marketers face an empty page. And all three of them solve this problem the exact same way: They steal.
What is a Good LTV:CAC Ratio for SaaS?
15
min read

What is a Good LTV:CAC Ratio for SaaS?

You may have heard that a “good” LTV:CAC ratio for a SaaS startup is 3:1 or more. Well, I’m here to tell you something contrary.
How To Create a SaaS Marketing Budget
15
min read

How To Create a SaaS Marketing Budget

The truth is that 99% of SaaS startups have no idea how marketing expenses relate to revenue growth. And without understanding that relationship, there’s no scientific way of coming up with a marketing budget. There’s gotta be a better way than pulling a number out of thin air, right?
How to Launch on Product Hunt (Playbook to #1 of the Day)
20
min read

How to Launch on Product Hunt (Playbook to #1 of the Day)

I’ve launched on Product Hunt several times. SavvyCal (#2 Product of the Month) and Swipe Files (#2 Product of the Day) most recently, but there have been a few others in the past. Plus, many others have used my advice to launch to #1 of the day like Reform and Potion. And there is no secret. Getting to #1 Product of the Day is not about a fancy strategy. It’s all about execution. I'll show you the playbook.
The ORB Framework: A New Way To Think About Marketing Strategy
14
min read

The ORB Framework: A New Way To Think About Marketing Strategy

I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication to an audience that you either own, rent, or borrow.
Marketing Is Earning Trust at Scale
5
min read

Marketing Is Earning Trust at Scale

Good marketing (the type you don't mind and that may actually be enjoyable) takes hard work. Bad marketing (the type you remember forever and complain online about) takes little to no work. And earning trust — the privilege of asking for the sale — is hard work.
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Shravan Venkataraman

Went through your presentation of Ali Abdaal's academy page and used the insights gained from that to write sales copy for my own course. This stuff is worth every penny you're charging man! Keep up the good work. I hope you leverage it and many more people come across this.

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Ashley Luk

One of my ace colleagues @jenchinifer has been chatting with #ProductMarketing pros & sharing her bite-sized learnings to the #MarketingTwitter verse. Follow along for all her juicy takeaways @coreyhainesco

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ALot

Really enjoy the Swipefiles breakdowns

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iamparaic

If you're not signed up to @coreyhainesco's swipe files newsletter, you really are missing out.

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Jen Chin

Thanks so much for your time & advice, @coreyhainesco! Loved hearing about your personal growth journey and can't wait to join the @SwipeFilesco

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Michael Gill

You need Swipe Files in your life 👇🏾 @coreyhainesco

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Ahmed

Thanks for sharing your knowledge and helping others. Anyone looking for marketing and copywriting examples, please check out @SwipeFilesco

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Hrishi Mittal

I'm learning a lot from @coreyhainesco's Swipe Files newsletter. Solid content and great name too!

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Alessandra Colaci

Y'all, @coreyhainesco is one of the smartest marketers on Twitter. I continually learn so much from him about SaaS and growth strategy. Check out his SwipeFiles community for solid teardowns on what is working in marketing.

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TaylorIsHere

Another great marketing newsletter with swipe files you can use for your own projects. Give it a sub.

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Michael Novotny

Using swipefiles by @coreyhainesco (thanks Corey for making this available) I was able to quickly find a landing page that I want to model some principles after. I took this and broke into two steps. Now I quickly had the framework for my page. 😁

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Dylan Redekop

Learn marketing easy with @coreyhainesco

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Antony Northcutt

is doing something fabulous for the online marketing community here, why not grab a 7-day free trial?

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Ruth L. Snyder

🔥 Signed up for @coreyhainesco newsletter recently and it's amazing! s

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Lucas Huizinga

I’m really enjoying the community. It’s one for the few active groups I’m aware of that is really trying to support each other. Great mix of talented people.

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Tyler Hakes

My guy @coreyhainesco is about to hit 100 members in his SwipeFiles community. 👀 Lots of awesome content, discussion, and plotting happening over there.

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Nicholas Menelaou

Swipe Files' latest email on Intercom's Updates page is really cool. @coreyhainesco makes the case why every product update should belong on a page. That's why I love it when his newsletter hits my mailbox. It's 🔥

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Michele @REVgabba

Community: feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. SwipeFiles is such an amazing place with people I am proud to share ideas, challenges, & laughs. Come join us. Thank you @coreyhainesco! Community rocks. 💜

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Puya Turkiyan

Got a pro account at swipefiles.co. Worth every penny!

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Josh Lopez

Yo!!! Check out SwipeFiles! @coreyhainesco Has some great information to share. 🤯

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Nick Eubanks

Signed up for @coreyhainesco newsletter recently and it's 🔥

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Deb Mukherjee

🔥 Signed up for (the) newsletter recently and it's amazing!

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Stu Goulden

Joined @coreyhainesco's Swipe Files for some new inspiration for my side-project: @SurgesReviews. Always learning. Turns out the marketing community there is a great way to stay accountable too. swipefiles.co

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Ken Wallace

You seein' this sh*t?! @coreyhainesco does these 🔥 marketing breakdowns in the SwipeFiles newsletter. If you're not on the list, you're missing out.

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Think Better

We just discovered Swipe Files and are sharing the secret with you. Swipe Files is a carefully selected library of excellent marketing and copywriting examples with a breakdown as to what makes them so compelling.

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Manuel Frigerio

@coreyhainesco's swipe files is some of the most interesting marketing material out there. Check it out

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Jeff Kortenbosch

I just signed up on this awesome website! Cool marketing stuff!

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titta.eth

🔥 Signed up for newsletter recently and it's amazing!  Growth friends—you might like it!

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Lucas H

If you've been meaning to get into marketing/growth hacking, I HIGHLY recommend the Swipefiles newsletter. Every couple of days you get a good marketing inspiration & breakdown.

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Marc Thomas

Have been absolutely loving @coreyhainesco Swipe Files mailer recently. So interesting.

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