SaaS Marketing Training

Want your MRR to look like this?

Build a marketing engine that generates consistent, predictable growth.

Grow Your SaaS -->

Hey 👋 I'm Corey, the founder of Swipe Files.

Code is the easy part. Marketing is the hard part.

As Twitch founder Justin Kan once said:

"First-time founders focus on product. Second-time founders focus on distribution."

Let's face it: The days of "build it and they will come" are long gone. But of course, you know that, otherwise you wouldn't be here. 😉

Here's the thing... 

SaaS is more competitive than ever before:

• Customers are overwhelmed with offers
• Ads are more expensive
• Keywords are more difficult to rank for
• Social followings are harder to build

Growing a SaaS business is the hardest it's ever been. And that's why I'm here to help.

After being the Head of Growth at Baremetrics and getting to see the innards of thousands of SaaS companies, personally talking with 10-20 founders and operators per week about how to grow, and consulting with over a dozen startups on marketing and growth, I've pretty much seen it all.

SaaS marketing is my bread and butter. Which is why...

I created Swipe Files to take everything I've learned about SaaS growth and package it up into a program that can help you create a proven, predictable marketing engine.

You won't find more comprehensive content with cutting edge strategies and tactics anywhere else. And it works. I've used it myself for consulting clients, I've coached others to implement it and get results, and I've seen many use it to hit the ground running to kickstart (or restart) growth.

Whether you're going from $0–1k, $1–100k, or $100k–1m+ MRR, I know Swipe Files can help you get to your next milestone.

If that strikes a chord with you, consider making an investment to become a member. 🙏

What you get as a member

The Five Factors Of Growth

Module 1: Market
Choose The Right Market
19:00
Customer Research Is The Cornerstone Of Growth
8:00
Using Surveys For Customer Research
14:00
Using Video Calls For Customer Research
15:00
Using Online Research For Customer Research
14:00
Building A Customer Insights Bank
5:00
Expanding To New Markets
7:00
Module 2: Product
How To Build A Product You Can Market
7:00
Implementing Jobs To Be Done
24:00
How To Do A Competitive Analysis
10:00
Product Innovation Strategies
23:00
Module 3: Model
Crafting Your Activation Model
31:00
Crafting Your Pricing Model
24:00
Using Pricing Strategies
11:00
Choosing, Testing, And Revising Pricing
27:00
Crafting Your Onboarding
22:00
Retention Strategies You'll Regret Not Implementing
51:00
Module 4: Messaging & Positioning
Crafting Your Positioning
20:00
Motivating Action With Words
10:00
How To Make Copywriting Write Itself
21:00
A/J Testing Messaging & Positioning
2:00
Module 5: Channels
How To Run Growth Experiments
20:00
Value-Based Marketing
5:00
A Guide To Landing Pages
22:00
SEO Made Simple
49:00
Content Marketing
42:00
Performance Ad Channels
32:00
Sponsorship Ad Channels
7:00
Referral Marketing
5:00
Affiliate Marketing
10:00
Partner And Reseller Marketing
5:00
Community Marketing
5:00
Event & Experiential Marketing
6:00
Engineering as Marketing
10:00
Direct Mail
3:00
Inbound Sales
15:00
Outbound Sales
7:00
How To Upsell & Cross-Sell
5:00

Mental Models For Marketing

Module 1: Problem-solving
First Principles
20:00
Jobs To Be Done
8:00
Inversion
7:00
5 Stages of Awareness
12:00
Second-Order Thinking
11:00
Law of Diminishing Returns
7:00
Pareto's Principle
6:00
Local vs Global Maxima
10:00
Module 2: Persuasion
Human Action Model
9:00
Framing
6:00
Anchoring
5:00
Commitment & Consistency
13:00
Loss Aversion
8:00
Reciprocity
8:00
Rewards
15:00
Scarcity
7:00
Social Proof
17:00
Triggers
13:00
Liking
10:00
Authority
7:00
Regret Minimization
7:00
Module 3: Process
Innovation vs Optimization
12:00
G.R.O.W.S.
7:00
Product Announcement Matrix
5:00
C.R.I.B.S.
4:00

Marketing Like A Media Company

Module 1: Media Strategy
The ORB Framework
20:00
Earning Trust At Scale
16:00
Mitigating Platform Risk
11:00
Creating Media Personalities
26:00
Amplifying Founders
21:00
Elevating Employees To Thought Leaders
14:00
Everyone Is A Content Creator
17:00
Module 2: Owned Platforms
Creating A Media Hub With Your Website
COMING SOON
TBD
Newsletters
COMING SOON
TBD
Shows
COMING SOON
TBD
Communities
COMING SOON
TBD
SMS/Texts
COMING SOON
TBD
Module 3: Rented Platforms
Twitter
COMING SOON
TBD
Facebook Groups
COMING SOON
TBD
Instagram
COMING SOON
TBD
LinkedIn
COMING SOON
TBD
Reddit
COMING SOON
TBD
YouTube
COMING SOON
TBD
Quora
COMING SOON
TBD
Medium
COMING SOON
TBD
Niche Communities & Forums
COMING SOON
TBD
Module 4: Borrowed Platforms
Guest Blogging
COMING SOON
TBD
Guest Newsletters
COMING SOON
TBD
Guest Podcasting
COMING SOON
TBD
Guest Speaking
COMING SOON
TBD
Guest Workshops
COMING SOON
TBD
Community Engagement
COMING SOON
TBD
Influencer Content Whitelisting
COMING SOON
TBD
Leveraging Investors
COMING SOON
TBD
Permissionless Co-marketing
COMING SOON
TBD

Office Hours

Monthly Q&A / Case Studies
October: Q&A + Product Hunt Launch
60:00
November: Q&A + Calendly buyout
COMING SOON
TBD
December: Q&A + Ongoing product marketing
COMING SOON
TBD
January: Q&A + Engineering “drops”
COMING SOON
TBD
February: Q&A + Personalized videos at scale
COMING SOON
TBD
March: Q&A + Make the most of conferences
COMING SOON
TBD

The Community

The smartest minds in marketing.

Want to become a better marketer? Simple, hang around smart marketers. They say that you're the average of the 5 closest people around you — so get close to the smartest minds in marketing and you're guaranteed to level up. Learn through osmosis. Get feedback on what you're working on. Brainstorm challenges and get your questions answered. It's your support group. We're here for you.

Not on Slack or Facebook ❌

Look, to each their own. But personally, I think Slack and Facebook groups are absolutely terrible mediums for communities. Slack is too noisy and the threading makes it near impossible to have a conversation. Facebook groups are impersonal, and well... it's Facebook. The Circle platform is a truly revolutionary community experience that facilitates asynchronous interaction (so you never miss out) and has just enough organization to help you stay on top of things (so you don't have to filter through all the noise).

Get your questions answered by the experts.

AMAs provide an exclusive place to ask specific, detailed questions. Get access to experts who can give you insight into industries, share their experiences, and help with anything you're struggling with. Plus, you can go back in the archive and read through past AMAs to learn from previous questions and answers.

Premier Marketing Training
For SaaS

Join a few hundred of the brightest
founders and marketers.

Amanda Natividad
Marketing Architect
SparkToro
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Managing Director
ProductLed
Aazar Shad
Head of Growth
Vitals
Marc Thomas
Head of Growth
Powered By Search
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product
Trends (HubSpot)
Matt Medeiros
Podcaster Success
Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance Writer
James Sowers
Head of Marketing
The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer
Finmark
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Content Manager
MoonPay
Geoff Roberts
Founder of Outseta
Members from these amazing companies

I really suck at marketing and that’s why I joined. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.

Ben Mann
Founder of True Fans & Ummm

Without the customer insights gained by following Corey’s advice, my business would not be where it is today. After implementing just a handful of the many strategies detailed, it has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives.

Chris Spagnuolo
Founder of Jetboost

As a developer and indie hacker, Corey's been a huge influence in helping me learn, grow, and make my first dollar online.

Andrew Walters
Co-founder of Vidds

I've been in marketing for years and still learned a lot. I would say I got more out of this than an entire college education on marketing. Corey really goes through the key areas of marketing while diving into both strategies and tactics. There's no easy button in marketing, but if I could only recommend one resource for people wanting to grow their company, I'd recommend this one!

Brittany Joiner
Marketing at Crmble

I learnt about it while trying to reset my understanding of the most critical piece of a viable product, marketing. It's my one-stop recommendation to anyone already in marketing or looking to learn a well thought out system that takes you through the essential parts of product success in general and for a SaaS business.

Ewetumo Alexander Adeniyi
Software Engineer

It's been one of my favorite resources thus far. Corey has structured the course so it's easy to learn and take action. It was a great way to learn from Corey's expertise and help grow my product.

Kelsey Petrich
Founder of Tansy

There are many examples taken out of the trenches and particularly helpful to anyone in SaaS. I believe that after going through the training, I am better equipped for my next growth challenge.

Borislav Kiprin
Digital Strategy & Marketing Consultant

The Swipe Files community connected me with incredible marketers that not only helped me elevate my mindset and career, they became great friends too!

Jacob Miller
Marketing Lead at Headway
$299
annually
Increasing to $499/yr in December '21
Use the code 50FOR50 -->
  • The Five Factors Of Growth
  • Mental Models For Marketing
  • Marketing Like A Media Company
  • Office Hours
  • Private community

FAQ

Send any questions to corey@swipefiles.com
Is there a way to buy memberships for my team?
Absolutely! Please email corey@swipefiles.com with 'Team Memberships' in the subject line for a quote on pricing and to get each team member set up.
Who's behind this?
I (Corey Haines) am a Company of One producing all the content, managing the community, and making everything happen.
What if I decide a membership is not for me after I subscribe?
I'd be happy to issue a refund within 7 days of your subscription.