Real marketers don't chase fads. They use mental models — timeless intellectual tools that transcend every hack, trick, and tactic out there.I don't know about you, but I got sick of feeling like I was always behind.
"When will I be able to think like the CEOs, CMOs, and all-time marketing greats?"
"How come it's so hard to be creative and think of something new?"
"I always feel like I'm starting from scratch. There's gotta be a better way to think through this!"
The problem with the hacks, tricks, and tactics you hear about is that you only ever see the end result. The growth hack that paved the way to an IPO.
A trick that helped them meet their lead quota. A tactic that quadrupled their conversion rate.But no one talks about how they got there. What's the strategy behind it? How did they think of that in the first place? How do you identify these opportunities — both big and small?And how do the top-performers and high-achievers seemingly knock it out of the park over and over again?
I remember when I first really got into mental models. There was a clear before and after.
Before, everything was a struggle. It seemed like I was learning everything on the fly. I always kept thinking to myself, *"there has to be some sort of system or way to figure this out?"
Whether it was creating a landing page, writing a blog post, creating an ad, or brainstorming for a new campaign, it was a struggle.
Sometimes... dare I say... I was even making it up??
Well, fast-forward a year or two after I had been collecting, learning, and practicing some mental models, and things just started to click.
It wasn't so hard to create that landing page, write that blog post, or create that ad.
Why? Because I already had a proven system for doing those things. And I had successfully done it before, using that system. And now that my mind had these systems and frameworks to work with, it was free to truly be creative. To really think outside of the box. To be strategic and think on another level.
See, mental models are more than just a trick or hack. They're how we simplify complexity, why we consider some things more relevant than others, and how we reason.
They're conceptual shortcuts that allow us to get straight to the root of the system and make a decision.
Without them, you may continue to spin your wheels and feel like everything is a grind.With them, things won't be easy, but they'll be more fun, creative, and vastly more effective.
It's not just theory, either. I'll give as many tangible examples of how each mental model can be applied as I can find. Mental models are purposed to actually be used, so we'll go through the steps you can take to implement as you go.
Unlike the hacks, tricks, and tactics you're used to hearing about... mental models are forever. These are rules for life. Rules of persuasion. Rules of decision-making. And they'll never go out of date.
We'll cover 40+ mental models with thorough explanations of each. This isn't stuff you can cover in a simple blog post.
All 40+ lessons are split into three major categories: problem-solving, persuasion, and process.
I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.
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Marketers eager to dig into the psychology of marketing. In-house marketers, freelance marketers, entrepreneurs — all are welcome.
I'll gladly refund your money if you request the refund within 7 days of purchase and haven't completed more than 25% of the course.
Yep! See the full table of contents as well as a few free lessons.
Forever and ever and ever.