Code is the easy part. Marketing is the hard part.

Distribution is everything.

First time founders focus on product. Second time founders focus on distribution.

The days of "build it and they will come" are long gone.

‍Every day, hundreds of new products launch across the internet on Product Hunt, Betalist, and TechCrunch with their sights set on growing to recurring revenue riches.

But the vast majority go unseen, unused, abandoned, or shut down.

A single announcement on Twitter just doesn't cut it. One cannot simply buy ads when ready and expect a flood of new customers, either.

You see, it's never been easier to build a SaaS product with the tools and information available today, but it's also never been harder to find, acquire, and retain customers.

“I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”

‍The good news is that growth can be reverse-engineered.

‍Just like refactoring code requires deconstructing and reengineering to be more efficient, your growth strategy likely needs to be heavily refactored to create a sustainable acquisition and growth engine that actually works.

After working with hundreds of SaaS companies and using first principles thinking to get to the bottom of what really makes them grow, I came to the conclusion that growth is an interdependent system of five factors:

🎯 Market
🤖 Product
💸 Model
📜 Messaging & Positioning
⚡️ Channels

Without any one of them, growth stagnates, or worse... never happens in the first place.

Sorry to burst your bubble, but it's not just product/market fit that matters. It's not all about growth hacks and channels. It's not about funding. It's not even about having the best product.

It's about having all five of these factors working in tandem.

Most SaaS marketing courses are missing the mark.

They aren't specific to SaaS (which is a very nuanced business model). They're brief. Too basic. Outdated. Or even plain wrong.

Plus, there's more to marketing than just ads, blog posts, and your website, which is all that most courses cover. They're too one-dimensional.

Introducing: Refactoring Growth

The growth marketing course for SaaS indie hackers, founders, and developers who want to learn how to acquire and retain customers the hack-free, spam-free way.

Never have to throw marketing spaghetti at a wall and pray something sticks again. You'll be equipped to think and act like a top-tier growth marketer with the perfect amount of information to be dangerous.

Learn how to engineer growth, even before a line of code is written

There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers. The keys to growth for every SaaS business are always the same, you just have to answer five core questions.

1

Market

Who exactly are your customers?

2

Product

How do you build something people want?

3

Model

How do you onboard, monetize, & retain customers?

4

Messaging & Positioning

Why are you the best solution for customers?

5

Channels

Where can you find and communicate with customers?

A comprehensive blueprint to create sustainable growth

Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. Get the specific knowledge you need to reach your next revenue milestone.

Here's what people are saying about Refactoring Growth

I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.

Ben Mann
Founder of Playgroup & True Fans

Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives.

Chris Spagnuolo
Founder of Jetboost

I love Corey's courses! He really understands why marketing is difficult, breaks it down and gets to helping to clarify the process. Properly researching markets and customers, and building the product they need and at the right price are all critical skills I can apply immediately.

Andrew Walters
Indie Hacker

Invest in Refactoring Growth

Complete Video Course

$499
USD
50+ actionable video lessons
6 bonus workshops with industry experts
~$3,000 worth of software deals
30 day money-back guarantee
Templates, resources, & further recommendations
DIY-style guide to reach your revenue goals
Enrollment is currently closed and re-opens March 1st
Get Started
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Who teaches this?

Hey! I'm Corey — the former Head of Growth at Baremetrics and previously the first marketing hire at Cordial.

I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.

I also created Hey Marketers, a job board just for marketers, as well as Mental Models For Marketing, a course about timeless marketing principles, frameworks, and psychology.

Corey Haines

Free Resource
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The 5 Factors of Growth.
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FAQs

How do I access the course if I've already bought it?

Please login here using the email you used to purchase it. You can also check your inbox for an email from Podia.

Who is this for exactly?

SaaS founders, entrepreneurs, operators, marketers, salespeople, and generally anyone looking to gain serious marketing skills to be able to grow a SaaS product.

What if I don't like it or it's not applicable to me?

I'll gladly refund your money if you request the refund within 7 days of purchase and haven't completed more than 25% of the course.

Can I preview the course material before buying?

Yep! See the full table of contents as well as a few free lessons.

How long can I access the course for?

Forever and ever and ever.