Recover is a product that helps reduce failed charges and delinquent churn, a rampant problem for the subscription business model. After crunching the numbers on the Baremetrics customer base, we found that, on average, 9% of a company's MRR was at-risk every since month to failed payments. In other words, if 100% of the customers who had a failed payment that month churned because they didn't update their payment method, the company would lose 9% of their MRR. And this happens every single month. So we wanted to lead with the bleeding-neck problem to really get visitors thinking about it and ask themselves how much MRR they're losing.