This was the previous header on the landing page, featuring your standard startup-jargon that you have to try to decipher. "Customer engagement platform" could describe any number of CRMs. In fact, it could describe any marketing automation, lead gen, email marketing, or marketing/sales software. It does nothing to help potential customers understand what it is and who it's for. And it came back to bite them when they were wasting too much valuable time on leads that would never become customers because they incorrectly interpreted what it was and who it was for.