Help Scout's Demo Page

Help Scout's Demo Page creates a dynamic page that entices visitors to engage. Unlike the stale demo pages of most startups, Help Scout utilizes various forms of social proof, screenshots, and friendly faces.

Unlock this teardown and 80+ more with a membership.

Become a member
Already a member? Log in
There are a few elements here that I love: a friendly headline, a subheadline that sets expectations, meeting with a "customer champion" instead of a sales rep, and showing smiling faces.
The form just asks for the minimum required information from the visitor. Notice the secondary CTA in case a trial is a better fit for what the visitor is looking for. They also include logos of notable customers as social proof.
Instead of a vague illustration or simply not using the space at all, Help Scout opts for screenshot previews of the product itself. This builds anticipation for the demo and gives visitors a taste of what to expect.
They also showcase testimonials from customers in a slider along with the screenshots for even more social proof.
Get a teardown just like this in your inbox for FREE, every week.
Thank you! Race you to your inbox?
Oops! Something went wrong while submitting the form.
Join the newsletter. We'll never spam you.

Related teardowns

You might like these too...

Web Page