From Bryan: "After user testing, the biggest question was (and still is) wtf do you guys do? So, after going back and forth on copy only, we decided to add three main benefits of using LEON. But, admittedly we wanted to stay vague. We liked the idea of being the Wizard behind the curtain, or people asking 'how are you doing this'? So we gave just enough to peek through the curtain a bit."