Ashley Levesque — Challenger Brands, Channel Sales, and The Myth of "Boring Industries"
Ashley is the Director of Marketing for Demio — a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.
On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.
I wanted to bring Ashley on because it's not every day you talk to someone who's done marketing in the robotics industry, let alone someone who's done it really well.
She also doesn't come from a traditional marketing background. She was a theater kid, a waitress, and an executive assistant and then found her way into marketing — though as you'll hear, there's actually a very consistent theme throughout her career.
You'll hear about how you can bring life and humor to boring industries like robotics (and why there's no such thing as a boring industry), how they leveraged channel sales to extend their marketing far beyond themselves, and what it means to be a challenger brand in an old, established industry.
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