Taylor Lagace — Whitelisting Influencer Marketing, DTC, and Scaling Campaigns
Taylor is the co-founder of Kynship, an influencer marketing agency. He's a pioneer in using new and unique influencer marketing strategies for DTC brands.
On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency.
I wanted to bring him on because unlike a lot of others in the influencer marketing space, Taylor actually knows his stuff. He's actually been there and done that. In fact, he's basically helped pioneer many of the cutting edge strategies that brands are using successfully today.
You'll hear about Taylor's thoughts on micro-influencers vs larger influencers, how they approach sourcing influencers and structuring deals, and their unique influencer whitelisting strategy that will blow your mind.
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