#

18

Peep Laja — Conversion Optimization, Data vs Intuition, and Why Brand Is The Ultimate Moat

Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter.

Show Notes

On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. 


I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.


You'll hear about what makes great copywriting and the fundamentals needed in order to create great copywriting in the first place, when to test and use data versus when to use conviction and intuition, and how they leverage no-code tools to test hypotheses and validate business pivots.


More on Peep:

Mentioned:

Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt


🙌 Thank Peep for coming on the show with a quick tweet


If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. 


If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

More episodes

"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."

Jason Resnick
Founder & email marketing expert

“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”

Chris Spagnuolo
Founder of Jetboost
Consider a membership
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
  • Lock in access to all newsletter posts
  • Everything in the annual membership
  • Instant access to Refactoring Growth
  • Instant access to Mental Models For Marketing
  • Full access to all future ebooks + courses
  • Enjoy the free newsletter (as long as it's free) and check your inbox to confirm your subscription.
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Marketing Brain
  • Behind-the-scenes monthly update
  • Request content on the topics of your choice
Oops! We'll need a real email address. 😉

Your kind of people.

The Swipe Files Community is home to a few hundred of the brightest minds in marketing.

Amanda Natividad
Marketing Architect
SparkToro
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Managing Director
ProductLed
Aazar Shad
Head of Growth
Vitals
Marc Thomas
Head of Growth
Powered By Search
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product
Trends (HubSpot)
Matt Medeiros
Head of Podcaster Success
Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance writer
James Sowers
Head of Marketing
The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer
Finmark
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Senior Content Manager
MoonPay
Geoff Roberts
Founder of Outseta
Ready to join?

Choose a membership

Free
$0
  • Enjoy the free newsletter (as long as it's free)
  • Private community, teardown archive, and Marketing Brain
  • Behind-the-scenes monthly update and content requests
Subscribe
Pro
Most Popular
$99
paid annually
  • All newsletter posts, forever
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
Start 7-day free trial -->
All Access
Best Value
$399
once, then $99/yr
Subscribe to All Access