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19

Arvid Kahl — Audience-Driven Entrepreneurship, Book Marketing, and Personal Brands

Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.

Show Notes

On the show today is Arvid Kahl. Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.

The thing I love about Arvid is that he always speaks from experience. Whatever he says or advises, he's done. He's a great source of wisdom on bootstrapping, SaaS, and building an audience.


You'll hear about why an audience-driven approach to building a business is a much better way to establish trust and build a validated product or service, the marketing strategies for FeedbackPanda, the launch strategy for Zero to Sold and The Embedded Entrepreneur, and I even play devil's advocate a bit and debate some criticisms of this kind of approach.


More on Arvid:

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🙌 Thank Arvid for coming on the show with a quick tweet


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