On the show today is Andy Didorosi
. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.
I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of entrepreneurship and creative projects, and has strong opinions about what it takes to stand out today.
You'll hear about how they drove millions of impressions by literally setting emails on fire in a dumpster, how to think outside the box and do unconventional marketing campaigns, and how to fight complexity when it's so easy to keep tacking on more and more projects.
More on Andy:
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