I wanted to bring April on because she's THE person to go to regarding positioning. Positioning is probably the most essential part of marketing and yet the least understood. April is a very unconventional thinker. She's not afraid to disagree, tell people they're wrong, or offer up her opinion. She's also consulted with hundreds of companies, spoken at conferences around the world, and written some amazing material on all things positioning.
You'll hear about how she doesn't think Product-Market Fit is a useful concept, the pros and cons of creating a category, the tried and true method for working out your own positioning, and many more unique insights, examples, and case studies that she hasn't shared elsewhere.
Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."
Jason Resnick Founder & email marketing expert
“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”