Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year
Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.
On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.
I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.
You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.
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