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Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year

Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

Show Notes

On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.

You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.
More on Drew:
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