Danielle Diamond — B2B Video Content, Narrative Production, & SNL
Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews. "Don't be the ad. Be the TV show."
On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.
I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).
You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.
Sponsored by SavvyCal — You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."
Jason Resnick Founder & email marketing expert
“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”