Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr
Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.
On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.
I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal.
You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging.
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