Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.
On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.
I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot.
You'll hear about how and why they spent tens of millions of dollars acquiring a media company, his go-to playbook for expanding internationally, and how their marketing has evolved as the product evolved from just a marketing automation tool to a full suite CRM for marketing, sales, support, and operations.
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
If you've got a question or takeaway you want to share from this episode, you can do so in theSwipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time atswipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check outHey Marketers, a free job board I created just for marketing jobs.
"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."
Jason Resnick Founder & email marketing expert
“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”