On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function.
I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and he's managed to build a successful brand without any paid advertising, which is a huge feat in the e-commerce/DTC industry.
You'll hear about how and why they launch every product on Kickstarter first, how he uses storytelling to create immersive landing pages, and how to create remarkable products.
More on Jeff:
Sponsored by SavvyCal
— SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim
and also get your first month of a paid account free by using the code EIM.
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community
. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly
. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts
or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers
, a free job board I created just for marketing jobs.