Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki
Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.
On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.
I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents.
You'll hear about Juliette's career path and rise to CMO, how they pivoted and adjusted their marketing through the pandemic, and how to have fun with marketing in a boring industry.
Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."
Jason Resnick Founder & email marketing expert
“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”