On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.
I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.
You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.
More on Guillaume:
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