#

52

Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Guillaume is the founder of Lemlist, an email automation tool for sales.

Show Notes

On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.

I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.

You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.

More on Guillaume:
Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

More episodes

"If you want to fast track your marketing and improve your websites and emails, you'll want to sign yourself up to Swipe Files."

Jason Resnick
Founder & email marketing expert

“Working on a few website updates and Swipe Files has been a fantastic resource... easily worth the $99/year!”

Chris Spagnuolo
Founder of Jetboost
Consider a membership
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
  • Lock in access to all newsletter posts
  • Everything in the annual membership
  • Instant access to Refactoring Growth
  • Instant access to Mental Models For Marketing
  • Full access to all future ebooks + courses
  • Enjoy the free newsletter (as long as it's free) and check your inbox to confirm your subscription.
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Marketing Brain
  • Behind-the-scenes monthly update
  • Request content on the topics of your choice
Oops! We'll need a real email address. 😉

Your kind of people.

The Swipe Files Community is home to a few hundred of the brightest minds in marketing.

Amanda Natividad
Marketing Architect
SparkToro
Pedro Cortes
SaaS Marketing Consultant
Michele Hsu
Founder of RevGabba
Jacob Miller
Marketing at Headway
Ramli John
Managing Director
ProductLed
Aazar Shad
Head of Growth
Vitals
Marc Thomas
Head of Growth
Powered By Search
Adrienne Barnes
B2B SaaS Content Strategy
Steph Smith
Head of Product
Trends (HubSpot)
Matt Medeiros
Head of Podcaster Success
Castos
Chris Spagnuolo
Founder of Jetboost
Davis Baer
Founder of OneUp
Harry Dry
Founder of Marketing Examples
Tyler Hakes
Founder of Optimist
Andy Guttormsen
Founder of Circle
Marijana Kay
Freelance writer
James Sowers
Head of Marketing
The Good
Danny Postma
Founder of Headlime
Dominique Jackson
Content Marketer
Finmark
Jason Resnick
Founder of NurtureKit
Rick van Haasteren
Founder of SiteGuru
Nate Ritter
Founder of Room Steals
Bud Hennekes
Senior Content Manager
MoonPay
Geoff Roberts
Founder of Outseta
Ready to join?

Choose a membership

Free
$0
  • Enjoy the free newsletter (as long as it's free)
  • Private community, teardown archive, and Marketing Brain
  • Behind-the-scenes monthly update and content requests
Subscribe
Pro
Most Popular
$99
paid annually
  • All newsletter posts, forever
  • Private community of marketers & entrepreneurs
  • Archive of teardowns on landing pages, emails, and ads
  • Full access to the Brain
Start 7-day free trial -->
All Access
Best Value
$399
once, then $99/yr
Subscribe to All Access