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Adam DuVander — Developer Marketing & The DEV Content Framework

Adam is the author of Developer Marketing Does Not Exist and previously worked for ProgrammableWeb, Zapier, and Sendgrid.

Show Notes

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.
I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.

You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.

More on Adam:
Sponsored by Agorapulse, Ahrefs, The Juice, and 42/Agency — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you.

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