Jay Acunzo — Podcasts, Storytelling, and How To Make Your Audience's Favorite Show
Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.
On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.
I wanted to bring Jay on because he's "the guy" when it comes to creating a podcast or video series for your business. I first came across Jay when he created a podcast series for Drift and since then he's created many more amazing series like I Made It for Podia and Against The Grain for Help Scout. He also has great thoughts on how to define a show premise, which also translates really well to positioning, designing value propositions, and creating a pitch that resonates.
You'll hear about why he loves podcasting and the unique opportunity it presents to connect with your audience, how to develop a strong premise for your show so that you don't blend in with every other generic show out there, and his approach to prepping for interviews, interviewing, and crafting a compelling story.
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