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Introduction
Hey 👋 I'm Corey, the founder of Swipe Files.
As a 4x first marketing hire and a marketer who's been at both bootstrapped and funded startups large and small, I've always wanted a way to benchmark against other SaaS companies to understand how I'm doing.
Unfortunately, that's been basically impossible...
Until now.
The State of SaaS Marketing is an annual report that aggregates data from hundreds of SaaS companies to build benchmarks on every major area of marketing.
Firmographics, target markets, team dynamics, pricing, growth, channels... it's the data I've always dreamed of having my hands on.
And now you can have it too.
Enjoy!
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Foundational Data
Here’s some basic information about the survey respondents who provided the data in this report. This is mostly for context.The nature of surveys like this is that it will always be biased to the nature of the pool of respondents you’re soliciting to complete the survey. In this case, it’s the lovely Swipe Files newsletter audience list.
A thank you to just a few of our survey respondents
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