SaaS comparison pages can easily get ugly, figuratively speaking. Drift addresses the elephant in the room with a classy-af move to acknowledge and respect their competitor, Intercom. Bashing competitors can come off as disingenuine and overcompensating. By complementing and showing respect, it actually earns more of the visitors' trust. It's also cleverly packed with great keywords for SEO like "Drift vs Intercom", "Intercom alternatives", and "difference between Drift and Intercom" without sounding keyword-stuffed.